In-chat comparisons
Side-by-side picks with a clear recommendation and honest tradeoffs.
She lays them side by side, and makes the call.
- A recommendation with a one line why
- Real pros and cons from your catalog
- Grounded in live inventory, never invented
Yirgacheffe
€19.00In stock
- Bright, floral cup
- Made for pour-over
- Too delicate for milk
Sumatra
€18.00Low stock
- Bold, earthy body
- Holds up in milk
- Heavier than fruity
Illustrative: the Northbrook Coffee Co. demo store
When a shopper is torn between two products, Sarah lays them side by side, names the one that fits this shopper, and tells the truth about both.
01
The problem
A shopper weighing two options usually opens two tabs, scrolls two spec lists, and tries to hold it all in their head. Most stores leave them to it. The shopper stalls, second-guesses, and often leaves without buying either one.
02
How it works
She builds a real side-by-side
Ask to compare two products, or "which is better," and Sarah returns a structured card with both products laid out together.
She makes a call, with a reason
One product is picked as the recommendation for this shopper's use case, with a one-sentence why, so the shopper isn't left to break the tie alone.
She's honest about both
Each product gets real pros and honest cons, drawn from the catalog, never softened into a sales pitch.
She pairs the right products
Comparisons are grounded in your live catalog and tags, so "salmon cat food" is matched against the right item and not a dog product with the same word in the title.
03
What makes it real
The comparison card only fires when a shopper explicitly asks to compare, and the pick is a recommendation, not a lock: the shopper is free to choose either product. A deterministic backstop rebuilds the structured card if the model tries to bury the comparison in a paragraph, so the side-by-side stays reliable across very different catalogs, from cat food to model-numbered electronics. The pros and cons come from your real products, so there's nothing invented to walk back later.
Ready to put a real associate on your storefront?
Book a 30-minute demo with the founder over Google Meet and watch Sarah work your own catalog. We onboard you personally, usually live within 24 hours. Not ready for a call? Request an invite.
Private rollout · one-click uninstall if it doesn’t earn its keep